2009/04/15

Trailor for the Air Show, Coming Soon to a City Near Me

A quick click on the link below will take you to the website of the International Sky Leisure Expo, a big air fair slated to take place in Ansan, where I live. Please watch the video trailer that plays when you first get to the page before reading my comments below. (You don't really need to know Korean to get the gist of this one.)

Coming soon to a city near me!

I presume you've finished watching it. Well, what do you think? Emotional response? I'd guess it falls among the responses below:

1) Wow! Pretty cool. Makes me wanna see the show!
2) Gee, isn't that a bit much for an air show?

Perhaps it makes me a cranky, conservative reactionary to admit that I had the second reaction. Do we really need pulse-pounding music and cinematography more suited for a thriller to advertise an air show?

I fail to see the need to emotionalize every aspect of our lives. It's as if people couldn't get excited about seeing some cool planes without having the emotion pumped into them through their eyes via visual overload and through their ears via an auditory orgy.

I could extend my comments to Korea in general and this culture's love for over-the-top cheese and it's lack of ironic sensibility, but that discussion will wait for another time.

(It occurs to me that I could have summed up this post in three words: I hate marketing.)

2009/04/08

Nanosize It!

For all of you out there who may be wondering what all the fuss about nanotechnology is... a group of scientists from UC Berkeley have put together an entertaining and enlightening little musical number. It's called "The Nano Song." For some background, see the original article published in the San Francisco Chronicle.